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Business Breakfast: Measuring and Maximizing your Social Media Marketing and ROI.
Is social media marketing worth it? Today, a wide range of industries are increasingly using social media as a low-cost way to enhance brand awareness and market products and services. But social media IS NOT FREE. It takes people, technology, and time—all of which are in limited resources. Two major questions keep popping up with business owners and marketing professionals:
* How can we maximize the potential of social media?
* How can we effectively measure social media ROI?
While all the growth and potential surrounding social media marketing is certainly exciting, it can become a bottomless pit of wasted time. Measuring the impact of social marketing can be difficult because the returns you’ll get out of networking via social media are not always direct and immediate. As social media continues to grow at an exhilarating pace, it can become challenging for marketers to balance the time-consuming demands of today’s social media marketing landscape with their businesses’ core focus.
Join TechColumbus for an informative panel discussion to explore innovative ideas and best business practices to maximize and measure your social media marketing initiatives. Topics that will be explored include:
* What does and does not work in social media marketing
* Can you truly measure social media ROI?
* Measurable metrics – how to tie your social media marketing to actual business performance
* Smarter social – tips and tools to improve your social media efficiency
* Case studies and best practices
Panelists:
* Bill Balderaz - Principal, Webbed Marketing
* Nate Riggs - Principal, Social Business Strategies LLC
* Kristie Lewis – Assistant Buyer, Moochie & Co
* Adrienne Shinn - Manager, Web Development, Ohio Health
Agenda:
7:30-8am: Networking and refreshments
8am-9am: Presentation
9am-9:30: Q & A / networking
